Animated Waterproofing Ad
This project is an animated ad that I created to advertise the services of the waterproofing companies within Contractor Nation's nation-wide dealer network. In practice, the ad would feature the company's logo and contact info on the phone partway through the ad, as well as on the truck at the end. You can watch the full ad below.
Below are the three main characters that star in the ad: the contractor, the homeowner, and the homeowner's pet dog. The style I went for is flat and modern but with a lot of personality, allowing viewers to easy relate to the characters.
And finally, below are two of the test animations that I did with the contractor character while rigging him with Duik Bassel in After Effects; one test features him appearing out of thin air in a "hero pose", and the other of is of him in a walk cycle.
